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[] Web content providers likewise manipulated some qualities within the HTML source of a page in an attempt to rank well in search engines. Early search engines, such as Altavista and Infoseek, changed their algorithms to avoid webmasters from manipulating rankings. By heavily counting on elements such as keyword density, which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking control. To supply better results to their users, online search engine had to adapt to ensure their results pages showed the most pertinent search results, instead of unrelated pages packed with numerous keywords by deceitful webmasters. Since the success and popularity of a search engine is determined by itsability to produce the most pertinent results to any provided search, bad quality or irrelevant search outcomes could lead users to discover other search sources. Online search engine reacted by establishing more complex ranking algorithms , taking into account extra aspects that were harder for webmasters to control. In 2005, the reported on a company, Traffic Power, which presumably utilized

high-risk strategies and stopped working to divulge those threats to its customers. publication reported that the exact same company took legal action against blogger and SEO Aaron Wall for composing about the ban. Google's Matt Cutts later on validated that Google did in fact ban Traffic Power and some of its customers.  More Details  and standards to help with website optimization. Google has a Sitemaps program to assist web designers find out if Google is having any issues indexing their website and also provides data on Google traffic to the website. Bing Web Designer Tools offers a method for web designers to submit a sitemap and web feeds, enables users to figure out the "crawl rate", and track the web pages index status.